Welcome to Bold, Asia-Pacific’s only creative media relations and communications agency for the media, marketing and advertising industries. Here’s a taster of some of our recent work…

Work
The Business of Transformation

In ‘The Business of Transformation’ interview series’, Ben Mooney, Global Head of Business Transformation of Mullenlowe Profero, hosts a series of intimate one-on-one interviews with some of the most influential minds helping shape the world we live and work in today and tomorrow.

Work
Face 2 Face

Face 2 Face is a video and podcast series from Facebook Australia featuring insights from leading marketers on industry topics. Bold was tasked to source the right marketers to feature in the series, research relevant questions and subject areas for interviewer Jules Lund to ask, and consult on the shoot and in post-production to pull out the best insights. The podcast series was #1 in the iTunes Business charts.

Work
Brands with a Pulse

Facebook asked Bold to create Brands With a Pulse, a high-end 24-page print magazine packed with exclusive features, opinions and information. We created it from scratch in under three weeks, in time for the brand’s biggest ever event in Australia. It was subsequently reprinted for Advertising Week APAC and distributed with B&T.

Work
Adludio

Adludio needed Bold to build their brand awareness from scratch, and establish them as a progressive ad tech market player. Bold identified conversations that Adludio could own, built their reputation as a subject expert, and drafted an award-winning entry. Consequently, Adludio won Best Mobile Campaign award, cementing them as the leading mobile advertiser in the SEA region.

About

Welcome to Bold, Asia-Pacific’s only creative media relations and communications agency for the media, marketing and advertising industries.

With independence at our heart, we pride ourselves on solving business problems with communication solutions driven by research and insight, that are channel-agnostic and fully measurable.

Since launching in Sydney Australia in 2012, we have helped APAC’s most ambitious marketing, advertising and technology brands stand out from the crowd through strategy, media relations, content, awards and trade marketing.

In January 2017, we expanded into Asia and opened our first international office in Singapore. We’ve driven our own growth across global markets, and we’d like to help you do the same.

People

Toby Hemming
Founder and Managing Director
Toby Hemming
Founder and Managing Director

Toby has over a decade of top-level experience in helping some of the world’s largest and most successful companies translate their ideas into great stories.

Prior to founding Bold Media, he held a number of executive level positions including Head of Corporate Affairs for News Limited’s News Digital Media where he was instrumental in bringing one of Australia’s first publisher programmatic trading desks to market.

Prior to this, Toby worked within Corporate Communications at BSkyB in London. He has over ten years’ experience as a journalist contributing to various publications both in Australia and the UK, and holds an MA in Public Relations and Communications from The University of the Arts London.

Oliver Budgen
Managing Partner, Asia
Oliver Budgen
Managing Partner, Asia

Oliver is Head of APAC at Bold, leading the Singapore office and responsible for client services, strategy and business development.

Oliver has over six years experience in technology, marketing and communications, for both b2b and b2c clients. Having spent the last two years in Asia, Oliver has delivered communications and content marketing strategies for global brands including MullenLowe Group, AdParlor and Hootsuite.

Richie Kenzie
Editorial Director
Richie Kenzie
Editorial Director

Richie Kenzie is an experienced media strategist and former trade journalist with over a decade of experience in both the media and travel industries. In recent years he served as managing editor of leading Australian titles B&T and Travel Weekly.

Throughout his media career Richie has directed content and production across a range of digital and print assets, leading teams to produce highly regarded work for major advertising and media agencies as well as domestic and international tourism boards.

Richie is also an experienced public speaker, having worked as a corporate MC, event host, fundraiser and quizmaster for a variety of events in the media space.

A new arrival to Bold Media, Richie’s most recent role was General Manager, Content at Sydney-based agency The Misfits.

Jonelle Lawrence
Account Director
Jonelle Lawrence
Account Director

Jonelle has an extensive background in journalism and content creation. Prior to her position at Bold Media, the California native spent a decade at ABC News’ Los Angeles broadcast station, first as a digital news producer and editor before managing the 12-person digital department. As senior digital news editor, Jonelle guided all daily editorial content on the website, mobile and social media for the #1 news station in the second-largest market in the U.S. She also acted as the station’s digital led for special events including the Oscars and national/state/local elections.

Divika Jethmal
Senior Account Executive
Divika Jethmal
Senior Account Executive

Divika is a graduate from Singapore University of Social Sciences. A marketer by profession and a storyteller by passion, she comes armed with millennial insights, and is packed with punchlines.

She began her career interning at Edelman and J. Walter Thompson, where she worked closely with a diverse group of local and regional clients. She also briefly held a content marketing position at a FinTech start-up in Singapore.

Dede Stewart
Senior Account Executive
Dede Stewart
Senior Account Executive

Dede is a recent Marketing Communications graduate from the University of Technology Sydney, armed with fresh ideas and a new young perspective on the industry. She has prior experience working on marketing projects for a number of businesses within Australia and Japan, developing her skills in social media management, web development, content creation and client services.

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